Concept Generation
Making sure you get it right
Lay the foundation for a successful product development journey.
Investing in a solid concept generation phase shapes a product’s trajectory, by laying the groundwork for its success.
We jump straight in, understanding your product goals and drivers, then propose novel solutions that address the needs and demands of the end user/market.
We research all aspects of your product and identify risks to avoid as well as areas of opportunity to focus on.
You will receive a portfolio of ideas and a plan for the next phases of development.
1.
Research
We dive into every aspect of your product – the competition, market trends, manufacturing techniques, Intellectual Property, and regulatory requirements. We identify potential risks and opportunities, that ensure we deliver compelling concept solutions.
2.
Assess risks & opportunities
Every new product development comes with risks, challenges opportunities. We assess and put these in context, helping you to make informed decisions and identify a path forwards.
3.
Determine targets
Identifying success metrics early on in concept development is key. Working with you, we set clear and achievable goals for the product, whether these are related to function, appeal, manufacture or cost.
4.
Push the boundaries
Concept generation is not about being safe. This is where we push hard in multiple directions with quick concept ideas and sketches to challenge assumptions and provoke responses. We open every door and take a peek to be sure we are on the right path.
5.
Visualise options
We combine your preferences and our findings into compelling product ideas. We bring the concepts to life as visual artifacts using hand sketching, 3D CAD modelling, computer rendering and or basic prototyping.
6.
Development plan
As we near a preferred direction, our team will produce a high-level development plan that sees your product through from sketch to physical reality. We will seek to propose development timeframes, costs and milestones relevant to your products success.