About Us
Our team of energetic and progressive industrial design experts is small but mighty. We are future focused, always learning the latest techniques and technologies, advancing our capabilities, so we can deliver the best service and products possible.
Our multi-cultural backgrounds enable us to deliver products that excel in the European, American, Australian and Asian markets. This also enables us to communicate with clients and suppliers from all parts of the globe. Who are we?
Adam
Founder | Inventor | Surfer
Maoxin
Industrial Designer | CMF Expert | Tech Geek
Junbo
Industrial Designer | Visual Artist | Fisherman
Katie
Sales | Client Relations | Adventurer
Purpose
Design
Lab
Design is not linear it is iterative. We play, experiment, build, test, learn and repeat until we have the perfect formula for your product’s success.
Purpose Design Lab is a strategic Industrial Design house, specialising in New Product Innovation and Product Development. With two decades of industry experience, we bring design excellence and technical delivery to every product we touch. We work with determined startups, product-based businesses, and technology companies to deliver the best possible product solutions to market.
Delivering products and experiences your customers will love
Clients and Testimonials
Based near the beach on Australia’s Central Coast, our studio breathes design, innovation and the salty sea air.
We specialise in helping local and global brands identify areas for impactful innovation, then design, develop and deliver physical products that put them in front of the competition.
We offer extensive support for entrepreneurs, startups and enterprises of all sizes looking to bring their products into production. Our good-natured team adopts a collaborative and transparent approach to design that builds strong connections with our customers locally and around the globe.
Global product solutions, delivered from Australia
Our Approach
Successful products marry a variety of attributes in their own unique way, suited to their market and application. We ensure that every product is optimised to balance its appearance, function, how it is to be manufactured and the value or experience it provides the user.
We work tirelessly to manage each aspect of a product so it can touch the emotional hearts and satisfy the functional minds of the user. A winning combination.
Outsourced service,
in-house feel
Our highly skilled designers are adaptable, enabling us to function as your in-house team. Seamlessly integrating where required, we provide a comprehensive design service with the timely, open communication you need.
We work with you to deeply understand your product idea, explore innovative angles, develop compelling product visions, optimise solutions, and finally bring you a product that makes your users say, “Wow!”
Who We Help
Purpose Design Lab works with everyone, from individual entrepreneurs and startups, to scaleups and global brands looking to deliver high value products that make a positive impact on this planet and the people who inhabit it.
As an agile and capable design house, we support projects across multiple market segments that range from simple components to complex systems.
We can design products for any market segment, here are some we already support:
Health Tech
Sporting Goods
Consumer Electronics
Wearable Products
Defence
Lighting
Our Partners
We often get asked, “Where do you manufacture?” The reality is that we are not manufacturers ourselves. We have cultivated a world-class supply chain, enabling us to get products made from prototype to mass manufacture all over the globe. This means that your business drivers and manufacturing goals, will determine the appropriate suppliers to meet your needs.
We work with you to determine what the best solution is for your project, and whether this is Australia or elsewhere, depending on your input.
In addition to manufacturers, we choose to only use the best IP lawyers and patent attorneys, 3D printers and prototype builders. This means that you get the best design service, prototypes and finished goods.
Sustainability Focussed
We are passionate about the environment and the planet we all call home. Our team are always on the lookout for new and novel materials, processes and techniques that can be used to improve or overcome the sustainability issues faced by most new products. Where possible, we look for ways to implement these improvements so that the end result delivers a positive outcome to the planet and its people.
Do you have a fantastic idea for a product or a prototype with a big future? We’ve got the industry experience, vision and know-how to make your idea a reality. Find out how: Schedule your 100% confidential consultation.